Selecting the Right Host for Your Internet-Based Business

What does it take to build a comprehensive website for your internet-based business? What features should a host provide in order to make your site successful?

The key is to find a host that works with you instead of against you.

You want your website to:

  1. do everything that you need it to do;
  2. rank high on the search engines;
  3. be organized so that both customers and prospects find it appealing as well as simple to use; and
  4. be easy to manage, update, customize and automate.

When comparing web hosts, look for the following features:

  • Research tools and step-by-step guidance. Despite your knowledge of a specific topic or your depth of experience in a business, the profitability of your online venture will depend on its being positioned to stand out from your competition. In other words, how are you going to make money? A website should provide research tools to assist you in such areas as keyword searches, identifying competitors, and setting up your business model to distinguish you from similar sites. In addition, the host should give you step-by-step information on how to use these tools.
  • Website building tools. Once you have defined your market and how you will position yourself against the competition, you need to register your domain and build your site. Although most hosts offer domain name registration, the fees can vary so it is worthwhile to shop around. Furthermore, although many hosts offer templates, website customization and design tools are not seen as often. Since your goal is to have a website that is both user-friendly and unique, a template may not be enough. You want your website to reflect what is special about your business. Therefore, be sure that your website host provides you with the ability to customize, even if you are beginning with a template. It should offer site building steps, graphics, and user-friendly tools. You want to be able to drive traffic to your site, which means having high search engine ranking and content. It is vital that the host enables easy and straightforward adding, searching, and sending content. Finally, it is important to compare costs. If you build your website using several different providers, the price can easily exceed $100 per month. In addition to this expense, most entrepreneurs don't wish to spend their time trying to integrate all of the separate software. A good website host should provide the following at a reasonable price:

1. Search engine pinging;

2. Search engine tracking;

3. Traffic stats and analysis;

4. Sitemaps creation;

5. RSS;

6. Internal linking facilitation;

7. Blogging;

8. Newsletter publication;

9. Customizable forms; and

10. Email.

One host that meets these criteria and can enable you to build and maintain your internet-based business is the highly acclaimed SiteBuildIt. Offering all the suggested tools and more, it is used by both new entrepreneurs and by those who have been in business for some time. This company understands the importance that your website plays and offers a step-by-step guide to assist you toward making your business successful.

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Filed under Marketing your Business Online by CBK.
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