Promoting Your Small Business Using Ezines

As a small business owner, you know the value of promoting your services or products in a cost-effective way. One inexpensive choice to attract new clients is utilizing the internet's vast reach through ezines, also known as electronic newsletters.

Whatever your business type, there is an ezine available which will suit your purpose. For example, if you are a children's clothing store, you can find many ezines that are targeted to mothers, to family life, and about children. Parents search the internet in order to read the resulting documents, thereby reaching your target audience. To locate the ezines that are most appropriate for your promotional needs, visit the Ezine Directory

Once you have identified the ezines to use, how can you best promote your small business? Here are three ways:

  • Writing ezine articles. You are knowledgeable about your business and can offer insights related to it or to similar topics. Ezine publishers are constantly seeking articles to publish and will welcome your submissions. If you don't think that you are a great writer, consider using a virtual assistant with this skill. The key is to make sure that the article will grab the readers' attention, as well as appeal to your target audience. While there are many sites to submit your articles, two popular ones are and IdeaMarketers .
  • Advertising in ezines. Compared to the alternatives, ezines offer a relatively inexpensive way to reach a large number of people who may be interested in your products or services. One idea for creating customer interest is to include a special deal available only to those that read the ezines. It is helpful to know that some sites offer multiple ezines and will provide incentives to publish in more than one of them. In addition, you may receive a better price by agreeing to do multiple runs. Always get a sample issue before advertising. Also, be sure to subscribe to the publications that you utilize to confirm that your advertisement was run as written.
  • Publish your own ezine. Many business owners find this a successful way to speak regularly to their target audience. Your own ezine gives you the chance to emphasize your unique products or services by using your voice, whether it is serious, funny, quirky or whatever. Again, if you don't have the time or interest in writing this, consider outsourcing to a virtual assistant. One advertising rule is that potential customers need to see your message more than a dozen times before making a decision. By producing a great newsletter for them to read, you can reach many of them. You have given a reflection of your business, as well as providing your target audience with information that they want.

Ezines are a powerful tool for a small enterprise to easily reach both new and existing customers and to describe its special products or services. To learn more about ezines and to decide if they are right for your small business, visit Alexandria Brown's EzineQueen.

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