Do You Have an Elevator Pitch? You Need One for Marketing Your Small Business

Every time you meet someone new, whether personally or in business situation, you are presented with an opportunity to market yourself and your small business. The phrase "elevator pitch" refers to the 15 seconds in an elevator that you might spend with a stranger, conveying exactly what product or service you're in the business of selling. Stefan Topfer, Chairman and CEO of WinWeb and The Small Business Blog, suggests that to take advantage of every introduction and opportunity, every small business owner should have an "elevator pitch."

Mr. Topfer suggests working on your 15 second marketing pitch, and rehearsing it until you can say it "in your sleep." Many times, the author says, he has encountered people who give an explanation of what business they are in, and he walks away without a clear understanding of what it is they actually do. Creating a succinct, powerful "elevator pitch" can result in a contact utilizing your product or service immediately, or possibly remembering you a month or a year down the road. For more, read the article Here.


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