SEO Can Increase Traffic, But Sales Increase Your Business

Search Engine Optimization is a tactic, and no more a business strategy than printing business cards, according to the website Conversation Marketing – Common-Sense Internet Strategies….

For owners interested in building their businesses, the article emphasizes that while SEO is a great way to increase relevant traffic to your website, you should not expect this tactic to increase your sales revenue.

The article warns that relying too heavily on SEO can blind a small business owner to other website-related issues that may need attention, such as:

• Usability problems that prevent customers from buying;
• Analytics showing that e-mail generates 90% of all sales;
• Hidden opportunities in the social media world;
• Deeper technical issues with the site that would make fulfillment a nightmare;
• Similar issues that, if corrected, could reduce delivery time;
• Overall site performance issues;
• Design choices that drive away the best customers;
• Less-than-optimal marketing copy;
• Or a host of other stuff that might crop up.

For more, read the article "SEO Is a Tactic, Not a Strategy" here.