Internet Entrepreneurs Need Offline Marketing Plan

istock_000004073644small.jpgWhen considering a plan for an online business, a virtual entrepreneur needs to remember that clients live in an offline world. The website suggests that a comprehensive marketing plan for a should include reaching clients and promoting the website through media and venues other than the internet.

Such vehicles include:

1) Stationery – All letterhead, invoices, checks and business forms should include your web address.

2) Promotional Items – Calendars, pens, magnets – all items to keep your website in front of your client's eyes at home.

3) Coupons and Gift Certificates – A great way to benefit your client and build your client base.

4) Product Sheets and Brochures – A great way to advertise all your products and services, and may be shared with friends and family.

5) Advertising – Print media, radio, television, flyers, direct mail, press releases – all can potentially reach clients – and potential clients – when they are not online.

6) Networking – Chamber of Commerce, charities, school functions – all provide opportunities to promote your business and expand your audience.

7) Telephone – Always include your website on your voicemail answering service.

8) Word of Mouth – Talk about your business, and encourage your clients, friends, and family to do the same. This is the most underestimated and most valuable marketing tool of all.

For more suggestions, read the article Here.

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Filed under Virtual Office Toolbox by Linda.
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