Maximizing Your Website: Capturing Contacts

We've all visited countless websites for products or services we're interested in, only to take a quick look and then leave the site. How many visitors may be visiting your website only to leave without making a purchase, requesting information, or making contact? In her article "Are You Capturing People?," Victoria Player suggests proven ways to get potential clients to leave their contact information the very first time they visit your site.

Ms. Player advises that in order to entice contacts to provide their names and e-mail addresses, you need to give them something valuable in return. In brief, she suggests:

1) A Free Ezine – By signing up, you have received the customer's permission to contact her/him repeatedly.

2) A Free E-Book or Report – This will provide the contact with useful information, and an opportunity for you to guide them to your "next step" services.

3) A Free E-Course – This can be set up through the use of an autoresponder as a series of e-mail "how-to's." The last e-mail should guide the contact to the next step in utilizing your product or service.

4) Follow Up – You need to devise a system to contact these clients and potential clients over and over again.

For more information, read the article Here.

Need Help with your follow-up and doing all of these tedious tasks?
Hire a virtual administrative assistant – or a virtual team - to get your list building started and meet you marketing goals. Call us or email

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Filed under Marketing your Business Online by Linda.
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