Taking Your Bricks-And-Mortar Home Business Online

You're running a successful, profitable home-based business without the help of the internet. Although the concept of expanding your business by using the internet to sell and market your goods and services seems like a no-brainer, there are many costs and logistical issues to consider before taking the leap from bricks-and mortar to cyberspace.

In her article "Putting Your Successful Home-Based Business Online," Amanda King outlines the points for consideration. They are, in brief:

1) Customers - Will your current customers benefit from the change? Will you benefit from an expanded customer base? Can you handle the additional demand? Will you need additional staff?

2) Website - Do you need a website, or will you use the internet for advertising purposes only through affiliates. Will you design your own website, or hire an outside source? What about a web host? What are the costs?

3) Marketing - How and where will you advertise? Will you use Google and Yahoo, or consider article submission? What is your advertising budget?

Ms. King offers numerous suggestions, and strongly suggests researching your options thoroughly before taking the plunge.

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