Follow The 7 "Commandments" To Marketing Success

You're confident that your offers a product or service of higher quality at a better price than your competitors. But how do you get that message to the masses when you're just one of hundreds or thousands competing for the same customer?

Michele Schermerhorn, President of Online Business Institute offers these on-target suggestions in her article ""The 7 Commandments of Marketing" on www.virtualaccuracy.com, to make your business stand out from the crowd.

In brief, they are:

Commandment #1. Use a Rifle NOT a Shotgun – target your customer specifically. The example Ms. Schermerhorn provides is this: When you're a snowboard, are you targeting the 15-year old, or his 40-year-old mother? You must decide, because they will be two distinctly different marketing messages.

Commandment #2. KNOW Thy Customer Like Thyself - you must get inside your customer's mindset, and market to her needs. Your marketing message must focus on what she needs to buy, not what you need to sell.

Commandment #3. Be PASSIONATE About Your Company & Your Product – speak enthusiastically about what your product and service can do for your customer. Enthusiasm is contageous.

Commandment #4. Accept the fact that “NO” won’t kill – Don't get discouraged if a new marketing approach doesn't work, and your customer's not buying. Try something new, and make changes as necessary.

Commandment #5. Wear a CLOWN SUIT! It’s hard to ignore! – Do something crazy to draw attention to yourself. The author sites the example of Ben & Jerry's ice cream. Pillsbury, threatened by their new product, put out a national campaign telling retailers not to buy Ben & Jerry's ice cream. In response, the ice cream makers organized a 1-man picket line with a sign that said "What's the doughboy afraid of?" which got them free national televised attention.

Commandment #6. NEVER Give Up! - Keep going. We are closer to success than we think we are, at the point at which most of us give up.

Commandment #7. Always Be Closing – All marketing copy should be focused on the sale. Focus on product, service, and why the customer should buy your product, from you, right now. For more, visit here at virtualaccuracy.com blog.